Additionally, you'll want a web hosting service that offers Secure Sockets Layer (SSL) if you plan to sell products. Here's why: An SSL connection encrypts the data that travels between your site and users' web browsers, thus safeguarding the transmission of purchasing information. You've probably seen a green padlock in your web browser's address bar while logging into your online bank account or making online purchases. It's a symbol of trust. Some companies include a free SSL certificate when you sign up for a hosting plan, while others charge close to $100. You can save some money by shopping around for the services that offer the cheapest SSL plans.
The answer to this question largely depends on two factors. Are you new to server technology and not very interested? In this case, Windows is the easiest option to get where you want to go. Do you already have experience with Linux or would you like to familiarize yourself with this operating system? If so, Linux gives you more freedoms to configure your server, and you will be using an operating system that is less vulnerable to attacks from the Internet. Linux is also open source and therefore free.